Transformed by a fresh design, a higher EPA fuel-economy, new features, additional options, and increased power and capability, the 2010 Toyota Prius is the hybrid you don't want to overlook. This 4-door hatchback seats up to five passengers comfortably, allowing you the space and mobility to get where you need to go with comfort and ease. With such a thorough combination of style, efficiency, and cabin room, it is no wonder that the Prius has been rated top of its class and is only getting better in design and prowess as the years go on.
The Prius is a gas/electric hybrid that runs with the combination of a 4-cylinder engine, a battery-powered electric motor, as well as a continuously variable automatic transmission (CVT). The Prius' unique Toyota hybrid system allows for the operation of the vehicle using either one or both of its power sources. By utilizing either one of the power sources or both simultaneously, the Prius is able to provide a balance between acceleration and fuel economy. This makes for a smooth and enjoyable ride that is energy efficient, as well. For the above reasons among many others, the benefits of the 2010 Toyota Prius are indeed bountiful.
The Toyota Prius of 2010 is available in four separate trim options, including the II, the III, the IV, and the V. All of these trim options are renowned for their performance. With the just-added additional features of adjustable-height driver seats, telescopic steering columns, heated front seats, curtain side airbags, and more, the comfort and amenity provided to driver and passenger alike is unparalleled by Prius models of previous years. The Prius even borrows many features left exclusively to Toyota's Lexus division, such as Lane Keep Assist with lane-departure warning and Intelligent Parking Assist that provides hands-free parallel parking. With such a wide variety of perks, the 2010 Prius is revolutionizing its appeal in the hybrid world. You can visit your local Toyota dealer today to test drive a 2010 Prius and experience superior hybrid driving for yourself.
Toyota Offers the 2010 Prius in a Base I Trim Level | Base Price: $21,400 |
 The 2010 Toyota Prius Base I is equipped with interior features like two 12V power outlets, power door locks, a multi-informational display, air conditioning with an A/C compressor, and eco/power modes.
Enjoy exterior equipment like multi-reflector projector-beam headlights with auto-off, an aerodynamic rear deck spoiler, energy-absorbing glass, and power side mirrors.
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The All New Prius II | Base Price: $22,800 |
The Prius II Base is the 2010 trim that comes at the most basic level available to consumers. It sits upon high quality 6J x 15 inch, 5-spoke aluminum alloy wheels with P195/65 R15 tires. The Prius II comes with an AM/FM/single-CD audio system with MP3/WMA playback capability, an auxiliary audio mini-jack, six speakers, and satellite capability.
The Prius II is basic only by title, as it has a great amount to offer the 2010 hybrid driver.
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Drive Toyota's 2010 Prius III | Base Price: $23,800 |
| This Prius III trim adds on to the II trim with a JBL AM/FM/CD player that includes integrated XM satellite radio, MP3/WMA playback capability, Bluetooth connectivity and eight speakers. You'll also enjoy the same basic features like the driver door Smart Key entry system with remote illuminated entry and the aerodynamic multi-reflector projector-beam headlamps.
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The 2010 Prius IV Hatchback | Base Price: $26,600 |
| Fantastic trim-specific features line this Prius IV, like a three-door Smart Key entry system with a push button start, illuminated entry, a step lamp and driver/front-passenger water repellant windows. You'll also love the leather-trimmed interior, heated front seats with driver lumbar support, plasma cluster, HomeLink and auto-dimming mirror. An eight-speaker JBL AM/FM/CD/MP3/WMA stereo system is installed for your entertainment and includes hands-free Bluetooth phone capability and integrated XM satellite radio.
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Explore the 2010 Toyota Prius V Package: The Ultimate in Hybrid Comfort, Style, and Capability | Base Price: $28,070 |
 The 2010 Prius V is the ultimate trim that comes complete with bright LED headlights, fog lights, and 17-inch alloy wheels as opposed to the 15s that come with the other trim models. The V is the premier Prius trim option available, and comes standard with a leather-trimmed interior, heated front seats, driver lumbar support, a plasma cluster, and more. The Prius V comes stocked with a JBL AM/FM/CD changer audio system setup. Also included in the package are options like integrated XM satellite radio, MP3 playback capability, Bluetooth wireless technology, and eight speakers.
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| Base Standard Equipment |
| Mechanical Standard Equipment |
| Hybrid battery pack - Nickel-metal hydride - 650 volts maximum |
| Motor Generator Two |
| 1.8-liter Atkinson cycle engine - 4-cylinder aluminum block and head, double overhead cam (DOHC), 16-valve VVT-i |
| Electronically controlled continuously variable transmission (ECVT) |
| Body/Suspension/Chassis Standard Features |
| Suspension, front - Independent MacPherson strut suspension - With stabilizer bar |
| Suspension, rear - Torsion beam - With stabilizer bar |
| Steering - Electric power-assisted rack-and-pinion |
| Brakes - Front, ventilated front disc - (Hydraulic with power assist) with standard Anti-Lock Brake (ABS) system and integrated regenerative brake system, 10.0 in rotor |
| Brakes - Rear, Solid disc - (Hydraulic with power assist) with standard Anti-Lock Brake (ABS) system, 10.2 in. rotor |
| Brakes - Parking, pedal brake |
| Anti-lock Brake System (ABS) |
| Exterior Standard Equipment |
| Temporary spare tire |
| Aerodynamic rear deck spoiler |
| High Solar Energy-Absorbing (HSEA) glass |
| Intermittent windshield wipers |
| Rear window electric defogger with timer |
| Color-keyed foldable power side mirrors |
| Interior Standard Equipment |
| Central instrument display - With digital speedometer, instant fuel consumption, fuel gauge, shift-lever indicator |
| Air conditioning with electric A/C compressor |
| Auto up/down on all windows |
| Driver's seat with vertical adjustment |
| 60/40 split rear seat |
| Power door locks |
| 12V power outlets (2) |
| Driver seatback pocket |
| Dual sunvisors with driver and front passenger vanity mirrors |
| Push button start and remote illuminated entry |
| Eco and Power modes |
| Multi-informational display - With energy monitor, fuel consumption history, hybrid system indicator and odometer with twin trip meters |
| Tilt/telescopic adjustable steering wheel - With audio and HVAC controls |
| Safety & Security Standard Features |
| Side-impact door beams |
| Front and rear energy-absorbing crumple zones |
| Three-point front seatbelts - With pretensioners and force limiters, ALR/ELR retractors on all passenger seatbelts, three-point seatbelts in all five seating positions |
| Active headrests |
| Child protector rear door locks |
| Adjustable front seatbelt shoulder anchors |
| Engine immobilizer |
| Star Safety System - Regenerative Anti-Lock Brakes (ABS) with Brake Assist (BA), Electronic Brake-force Distribution (EBD), enhanced Vehicle Stability Control (VSC) and Traction control (TRAC) |
| Driver and front passenger advanced airbag system - Driver and front passenger seat-mounted side airbags, driver knee airbag and front and rear seat side curtain airbags |
| Warranty Standard Features |
| Basic Limited Warranty - 3 years/36,000 miles |
| Powertrain Limited Warranty - 5 years/60,000 miles |
| Rust-Through Limited Warranty - 5 years/Unlimited miles |
| Hybrid-Related Component Coverage - 8 years/100,000 miles |
| Hybrid-Related Component Coverage - In applicable states (CA, MA, NY, NJ, VT, CT, ME, NM, and RI) - 15 years/150,000 miles with the exception of the hybrid battery which is warranted for 10 years/150,000 miles |
Transformed by a fresh design, a higher EPA fuel-economy, new features, additional options, and increased power and capability, the 2010 Toyota Prius is the hybrid you don't want to overlook. This 4-door hatchback seats up to five passengers comfortably, allowing you the space and mobility to get where you need to go with comfort and ease. With such a thorough combination of style, efficiency, and cabin room, it is no wonder that the Prius has been rated top of its class and is only getting better in design and prowess as the years go on. 
